Custom-Built Stand. Unique Design.
Client Project Spotlight
At World Travel Market 2024 in London’s ExCeL, the Belek exhibition stand designed and built by ABL Design for the Belek Tourism Investors Association (BETUYAB) was an eye-catching centrepiece in the busy exhibition hall—inviting visitors to step into the natural beauty, culture, and rich experiences that await in Belek, Antalya (Turkey).
Client Website: Belek
Project Gallery
Belek Project Brief
Belek Changes You
Designed and built by ABL Design, the stand’s open, multi-faceted structure reflected Belek’s identity as a premier destination for tourism, golf, and luxury travel. Towering panels showcased golf courses, pristine beaches, and cultural landmarks, while warm wood finishes and striking green accent panels hinted at the area’s lush landscapes and welcoming hospitality.
The stand cleverly integrated large-scale imagery with clear, bold typography to communicate Belek’s diverse offerings—from world-class resorts and spa retreats to sports, gastronomy, and family-friendly attractions. The inviting, spacious layout made it easy for visitors to engage with representatives, pick up brochures, and immerse themselves in the visual storytelling of the destination.
Belek's presence at WTM London underscored their ambition to attract global travellers, event organisers, and tour operators—positioning the region as a must-visit destination for those seeking a blend of relaxation, adventure, and cultural discovery.
Project Details
- Client: Belek
- Stand Type: Custom-Built
- Event: World Travel Market 2024
- Event Date: November 2024
- Venue: London ExCel
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About World Travel Market
The World Travel Market (WTM) London, a major event for the global travel and tourism industry, took place at ExCeL London from November 5th to 7th, 2024. WTM London is considered one of the world's largest travel shows, attracting a significant number of attendees and exhibitors. The event is a platform for travel professionals, government officials, and industry experts to network, exchange ideas, and explore new business opportunities.
43,700
Visitors
4,000
Exhibitors
200
Speakers